In today’s fast-paced digital world, businesses need more than static text or images — they need dynamic, engaging explainer videos to hook audiences, simplify complex ideas, and drive conversions. But not everyone has the time, skills, or budget for professional video production. That’s where modern explainer video makers come in. These platforms enable businesses of all sizes to craft polished, animated or live-action style videos — often in minutes. Here are five of the best explainer video makers you can use right now to elevate your video marketing game.
1. Invideo
Invideo stands out as a top choice for businesses seeking an easy-to-use yet powerful explainer video maker. With a vast library of customizable templates and a simple drag-and-drop interface, invideo allows users to create professional-quality explainer videos quickly, even without prior video editing experience. The platform supports both animation and live-action footage, providing versatility to fit various business needs. Positioned as an explainer video maker that streamlines the video creation process, it enables users to communicate ideas clearly and effectively, making it ideal for marketing, training, or instructional videos.
Additionally, invideo has embraced the power of AI to simplify video production further. Its ai video generator app helps automate scriptwriting, visual selection, background music, and voiceover generation. You can simply provide a brief prompt or describe your idea, and the AI builds a polished explainer video in minutes. This is especially helpful for busy entrepreneurs and marketing teams looking to scale video content production without investing excessive time or resources. invideo also offers a dedicated app, which means users can create, edit, and share videos on the go, making it a versatile and accessible choice for businesses of all sizes.
2. Powtoon
Powtoon is a popular, cloud-based animation platform widely used for explainer videos, marketing content, and even internal corporate materials. Its drag-and-drop editor, thousands of animated templates, and customizable characters make Powtoon ideal for businesses wanting a more cartoonish or animated style — great for storytelling, tutorials, or fun presentations.
Powtoon supports voiceovers, music, and a variety of export options (MP4, GIF, etc.), making it a versatile option especially if you’re targeting social media or internal presentations. The free tier offers a good starting point; upgrading removes watermark and unlocks premium assets.
3. VideoScribe
If you love the clean, minimalist “whiteboard animation” style — where drawings appear gradually on screen as a voiceover narrates — VideoScribe is one of the best choices. It’s been a longtime favourite for educational explainers, training, and marketing videos because of its simplicity and clarity.
VideoScribe offers both desktop and browser versions, a library of millions of image assets, and easy export to video formats (MP4, GIF). It’s especially useful when you want to break down complex topics into easy-to-follow visual narratives without overwhelming the viewer.
4. Vyond
Vyond (formerly GoAnimate) is a robust cloud-based platform offering powerful animated video creation tools. It’s especially good when your explainer requires characters, lip-sync, and more expressive animation — for example, business training, internal communication, customer stories, or product demos with animated avatars.
Vyond provides a large asset library (characters, props, music), a drag-and-drop composition interface, and the flexibility to upload your own assets if needed. For businesses seeking polished, professional animated content without filming real humans, Vyond remains a strong choice.
5. Animaker
Animaker is a friendlier, beginner-oriented explainer video maker that doesn’t compromise on features. It offers drag-and-drop editing, pre-animated characters, voiceover generation, and a rich asset library — enabling users to build animated explainers in minutes.
It’s suitable for social-media content, marketing videos, tutorial or training clips, and small-business promos. For those starting out or operating with limited resources, Animaker’s balance of ease-of-use and functionality makes it a compelling option.
Which one should you pick?
- ✅ For quick results + minimal effort: Invideo — best for video marketing, social media, and product explainers.
- ✅ For animated storytelling or corporate-style explainers: Powtoon or Vyond shine when you need characters, animated narration or playful style.
- ✅ For educational, training, or minimalist explainers: VideoScribe’s whiteboard animations work beautifully.
- ✅ For beginners or small teams: Animaker offers a great entry point without steep learning curves.
If you’re launching a small business or SaaS product — or simply want to create video explainers without investing in filming — using one or two of these tools can save time, reduce cost, and give you polished results fast.
